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Business model

  • Our business model is supported by four pillars that together leverage the cash conversion cycle through efficient construction, sales and accounts receivable processes:

  • 1st Pillar – Contracted launch: we start sales when the project is properly approved by the financial institutions qualified to operate in the Casa Verde e Amarela Program, avoiding financing risks and enabling the transferred sale (or transfer to the plant).

  • 2nd Pillar – Transferred sale: all of our projects are included in the associative credit modality, allowing the customer to sign their financing with financial institutions (“transfer”) in the initial stage of construction, reducing the risk of cancellations (“resignations”) and accelerating the cash conversion cycle.

  • 3rd Pillar – Selling in own stores: the transferred sale require specialized knowledge, we belive that the in-house sale force with correctly incentives enhances the customer experience when buying your property.

  • 4th Pillar – Standardized construction method: the industrial approach permeates our business model, standardized projects using the concrete wall with aluminum forms construction method allows us to continuously improve with a fast construction cycle, optimizing costs, minimizing waste and bringing greater efficiency in the management of capital employed.

Tenda (Aluminum Molds)

  • The industrialization of civil construction is part of our DNA, since 2013 Tenda has been developing projects using concrete wall with aluminum forms technology, enhancing the construction cycle that is more agile compared to the traditional method of structural masonry.

  • The aluminum molds act as a temporary structure, whose objective is to mold the fresh concrete until the material acquired sufficient strength for the deformation. With well-planned processes from assembly to disassembly of the form, we have acquired over the years expertise in incorporating concepts from production engineering to civil engineering, gaining productivity on construction sites.

  • Present in 10 metropolitan regions and with more than 120 thousand units delivered throughout its history, the Company produces 40 m² apartments with 2 bedrooms, a living room, kitchen and bathroom that are part of group 2 of the Casa Verde e Amarela Program (PCVA).

Virtual Tour

Operation Regions


Alea (Wood-Frame Panels)

  • Tenda's business model, which consists of building apartments in large metropolitan areas using the construction technology of a concrete wall with an aluminum shape, proved to be a winner along the trajectory of the company's reformulation, which began in 2012.

  • However, this constructive method annually requires a minimum local productive demand to be economically viable. In Brazil, there are 13 metropolitan regions that enable this production continuity, Tenda is present in 10 of these regions and is expected to operate in the others over the next few years.

  • Alea was created with the objective of addressing the Company's growth through off-site construction, which consists of producing housing units in a factory environment, performing only assembly at the construction site.

  • Off-site construction opens up a myriad of opportunities for the Company as the minimum production demand becomes global instead of local, allowing it to operate with continuity and efficiency under the logic of the industrial approach in small and medium-sized cities in the country.

  • The houses are standardized with 47 m² arranged in 2 bedrooms, living room, kitchen and bathroom. Produced in our house factory, the housing units are assembled within a closed condominium with a differentiated urban concept. The name Alea refers to tree-lined avenues that connect to a central square creating a sense of community among residents.

Our Masterplan

Our Decorated

  • Using the constructive technology of wood-frame panels, the walls are composed of multilayers that guarantee a high performance with thermo-acoustic comfort superior to traditional structural masonry houses.

Our Constructive Method

Last Updated on September 30, 2022
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